About Prettiva & Co.
Where Pretty Meets Diva — Style with Purpose, Confidence with Intention.
Our Story
Prettiva & Co. was created to celebrate the duality of modern women — soft yet powerful, elegant yet fearless. The name “Prettiva” blends the beauty of pretty with the boldness of a diva, reflecting a woman who knows her worth and isn’t afraid to express it. Our brand was born from a simple belief: fashion should make you feel seen, celebrated, and unstoppable.
Founded in Bangalore, India, Prettiva & Co. began as a passion-driven project inspired by women who elevate every space they enter. Women who embrace style as a form of expression, confidence, and identity. What started as a creative spark soon grew into a mission — to design pieces that empower individuality and amplify feminine strength.
Our Mission
Our mission is to create fashion that empowers confidence. We want every woman who wears Prettiva to feel like the most authentic, expressive version of herself. Whether you're stepping into a meeting, a creative space, or a new chapter in life, our pieces are designed to support your journey and reflect your identity.
We believe clothing should feel personal — not mass-produced or generic. That’s why everything we create is made with intention, meaning, and emotion behind it.
What We Stand For
Confidence as a Lifestyle: Confidence isn’t loud — it’s intentional. Our designs are crafted to inspire presence, not noise.
Design with Meaning: Every Prettiva design tells a story. Soft palettes, bold statements, elegant simplicity — each piece balances femininity with strength.
Responsible Fashion: With our sustainable print-on-demand model, pieces are produced only when you order them. This reduces waste and ensures every item is uniquely made for you.
Crafted with Care: Quality matters. We collaborate with trusted production partners to ensure your clothing feels luxurious, lasts beautifully, and supports your lifestyle.
The Prettiva Woman
The Prettiva Woman is unstoppable. She is expressive, kind, ambitious, and deeply aware of her power. Some days she is soft and gentle; other days she is bold and daring — and she embraces every version of herself. She does not dress for trends; she dresses for identity. She is her own muse.
Her confidence is quiet but unmistakable. She doesn’t demand attention — she attracts it.
How We Create
Every Prettiva design begins with a mood, a story, or a feeling. We draw inspiration from femininity, minimalism, modern aesthetics, and the energy of empowered women. Each design is refined to ensure it feels expressive, meaningful, and effortlessly wearable.
Our print-on-demand creation ensures every piece is produced with purpose — no waste, no excess, just thoughtful fashion crafted for you.
Join Our Journey
Prettiva & Co. is more than a brand — it is a movement built on expression, confidence, and individuality. Thank you for being part of our story. Whether you're new here or already part of the Prettiva family, your presence means everything.
We can’t wait to continue creating fashion that reflects who you are — beautifully, boldly, and unapologetically. Share your Prettiva looks with us online; we love seeing divas in their element.
About Prettiva & Co.
Where Pretty Meets Diva — Style with Purpose, Confidence with Intention.
Our Story
Prettiva & Co. was created to celebrate the duality of modern women — soft yet powerful, elegant yet fearless. The name “Prettiva” blends the beauty of pretty with the boldness of a diva, reflecting a woman who knows her worth and isn’t afraid to express it. Our brand was born from a simple belief: fashion should make you feel seen, celebrated, and unstoppable.
Founded in Bangalore, India, Prettiva & Co. began as a passion-driven project inspired by women who elevate every space they enter. Women who embrace style as a form of expression, confidence, and identity. What started as a creative spark soon grew into a mission — to design pieces that empower individuality and amplify feminine strength.
Our Mission
Our mission is to create fashion that empowers confidence. We want every woman who wears Prettiva to feel like the most authentic, expressive version of herself. Whether you're stepping into a meeting, a creative space, or a new chapter in life, our pieces are designed to support your journey and reflect your identity.
We believe clothing should feel personal — not mass-produced or generic. That’s why everything we create is made with intention, meaning, and emotion behind it.
What We Stand For
Confidence as a Lifestyle: Confidence isn’t loud — it’s intentional. Our designs are crafted to inspire presence, not noise.
Design with Meaning: Every Prettiva design tells a story. Soft palettes, bold statements, elegant simplicity — each piece balances femininity with strength.
Responsible Fashion: With our sustainable print-on-demand model, pieces are produced only when you order them. This reduces waste and ensures every item is uniquely made for you.
Crafted with Care: Quality matters. We collaborate with trusted production partners to ensure your clothing feels luxurious, lasts beautifully, and supports your lifestyle.
The Prettiva Woman
The Prettiva Woman is unstoppable. She is expressive, kind, ambitious, and deeply aware of her power. Some days she is soft and gentle; other days she is bold and daring — and she embraces every version of herself. She does not dress for trends; she dresses for identity. She is her own muse.
Her confidence is quiet but unmistakable. She doesn’t demand attention — she attracts it.
How We Create
Every Prettiva design begins with a mood, a story, or a feeling. We draw inspiration from femininity, minimalism, modern aesthetics, and the energy of empowered women. Each design is refined to ensure it feels expressive, meaningful, and effortlessly wearable.
Our print-on-demand creation ensures every piece is produced with purpose — no waste, no excess, just thoughtful fashion crafted for you.
Join Our Journey
Prettiva & Co. is more than a brand — it is a movement built on expression, confidence, and individuality. Thank you for being part of our story. Whether you're new here or already part of the Prettiva family, your presence means everything.
We can’t wait to continue creating fashion that reflects who you are — beautifully, boldly, and unapologetically. Share your Prettiva looks with us online; we love seeing divas in their element.